# How much does a small business website cost in the UK?

For many small businesses in the UK, a simple professional website can start from around GBP 500. Branding or logo direction can start from around GBP 250, while more advanced websites with custom visuals, automations, booking flows, dashboards, ecommerce-style features, or stored data usually start from around GBP 1,500.

The right price depends on the job the website needs to do. A one-page site for a local service business is very different from a bespoke website with custom enquiry flows, backend data, automations, and multiple service areas.

## Quick answer

A small business website should be priced around the outcome, not just the number of pages. The useful questions are: what does the customer need to understand, what action should they take, what proof do they need, and what technical features are required to make that happen?

## Typical price levels

- Brand Starter: from GBP 250 for logo direction, colour, typography, and simple usage rules.
- Website Starter: from GBP 500 for a focused small business website with mobile layout, clear enquiry route, SEO basics, testing, and launch checks.
- Website + Brand: from GBP 800 for a more complete visual identity and website together.
- Bespoke Build: from GBP 1,500 for larger websites, stronger visual treatment, automations, booking flows, custom forms, app-style features, or more complex requirements.

## What affects the cost?

The cost changes when the project needs more than a simple marketing website. Common scope factors include:

- number of sections or pages
- whether branding is needed
- quality and availability of images
- copywriting support
- local SEO requirements
- booking or enquiry forms
- integrations with existing tools
- custom automations
- backend data storage
- ecommerce-style features
- testing and handover needs

## What should be included?

A good starter website should include a clear offer, mobile-friendly layout, contact route, page structure, basic metadata, image guidance, launch checks, and handover support.

A more complete website and branding package should also include visual direction, colour palette, typography, tone, image style, and consistency rules so the business looks professional across the website, social media, quotes, and printed materials.

## When is a cheap website not enough?

A very cheap website can be fine if the business only needs a simple online presence. It becomes a poor fit when the business needs strong visuals, better positioning, multiple services, custom forms, automations, ecommerce-style behaviour, or support turning rough ideas into clear content.

## Summary

Most small businesses do not need a huge agency build. They need a website that makes the offer clear, makes the business look credible, works properly on mobile, answers obvious doubts, and makes it easy to enquire. For that kind of focused build, GBP 500 to GBP 1,500+ is a realistic starting range depending on scope.